本书选材广泛，涉及跨境电子商务概述，创建成功的跨境电子商务战略，中国跨境电子商务五大平台的比较，在线市场的比较：亚马逊、沃尔玛和阿里巴巴，建立虚拟商店，在亚马逊上卖东西，如何撰写产品描述，购物车软件概述，定价策略如何让社交媒体成为跨境电子商务的推动力，电子支付的工作原理，网络银行安全，售后服务，客服聊天机器人，亚马逊SEO，保护电子商务网站免受黑客攻击和欺诈的方法，第三方物流概述，数据分析在电子商务业务中的优势，人工智能在电子商务中的作用等方面的内容。本书编者有近20年的行业英语教学与图书编写经验，书中内容设置与课堂教学的各个环节紧密切合，支持备课、教学、复习及考试等教学环节。另外，本书还配有PPT、教学大纲、参考答案、音频文件等资料。

Unit 1
Text A　Cross-Border E-commerce Overview
New Words
Phrases
Abbreviations
Reference Translation
Text B　Chinese Cross-Border E-commerce Overview
New Words
Phrases
Writing Method Guide
Exercises
Unit 2
Text A　How to Create a Successful Cross-Border E-commerce Strategy
New Words
Phrases
Reference Translation
Text B　The Dos and Don’ts of Cross-Border E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 3
Text A　Comparison of the Top 5 Cross-Border E-commerce Platforms in China
New Words
Phrases
Reference Translation
Text B　Online Marketplace Comparison: Amazon, Walmart & Alibaba
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 4
Text A　Build Your Virtual Store
New Words
Phrases
Abbreviations
Reference Translation
Text B　10 Things You Need to Start Selling Online
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 5
Text A　Selling on Amazon
New Words
Phrases
Abbreviations
Reference Translation
Text B　Amazon Seller Central and Amazon Vendor Central
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 6
Text A　How to Write Product Descriptions
New Words
Phrases
Reference Translation
Text B　Shopping Cart Software Overview
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 7
Text A　Pricing Strategy
New Words
Phrases
Reference Translation
Text B　How to Make Social Media a Driving Force for Your Cross-Border E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 8
Text A　How Electronic Payment Works
New Words
Phrases
Abbreviations
Reference Translation
Text B　Online Banking Security
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 9
Text A　7 Types of After Sales Services to Keep Your Customer Satisfied
New Words
Phrases
Abbreviations
Reference Translation
Text B　Chatbots
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 10
Text A　How Sellers Can Leverage Their Product Feed for Amazon SEO
New Words
Phrases
Abbreviations
Reference Translation
Text B　Ways to Protect Your E-commerce Site from Hacking and Fraud
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 11
Text A　Third Party Logistics Overview
New Words
Phrases
Abbreviations
Reference Translation
Text B　Reverse Logistics in E-commerce
New Words
Phrases
Writing Method Guide
Exercises
Unit 12
Text A　Benefits of Data Analytics in E-commerce Business
New Words
Phrases
Abbreviations
Reference Translation
Text B　Role of Artificial Intelligence in E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises

张强华 江苏省“青蓝工程”省级优秀青年 骨干教师。出版计算机类著作多部。其中，两部获得“全国第11批畅销书（科技类）”称号，一部获“华东地区大学出版社教材专著二等奖” ，一部获得江苏省优秀教材，一部由台湾儒林图书出版公司以繁体字在台湾发行。