本书分为两个部分，即读、写部分和视、听、说部分，并分别围绕着8个主题，从全国大学英语四、六级考试的听、说、读、写的角度进行编写。阅读技能指导、听力策略指导、写作指导与单元内容有机衔接、浑然一体，既可以作为单元的一个部分（Lead In），也可以单独使用。本书可作为艺术设计类专业的教学用书，也可作为从事艺术设计的人员的参考用书。

随着大学英语教学改革的不断深入，艺术设计类专业的英语教学也面临新的挑战。本书是大学英语教师通过对专业教师和学生的调研，为艺术设计类学生在大学英语学习提高阶段使用而编写的一本专业用途英语（English for Specific Purposes，ESP）教材，旨在培养艺术设计类学生的英语应用能力和设计师素养，增强他们跨文化交际意识和交际能力，同时发展他们自主学习的能力，使他们在学习、生活、社会交往和未来工作中能够有效地使用英语，满足新时代国家、社会、学校和个人发展的需要。同时，根据艺术设计类学生的思想特点，增加思政元素，引导艺术设计类学生树立正确的世界观、人生观、价值观，增强他们的团队合作意识，强化他们的责任心、社会责任感，使他们能对西方文化辩证地理解吸收，并用英语传播中国传统文化、工艺，以及构建人类命运共同体。 本书是以“立德树人”为指导，根据应用型本科院校的艺术设计类专业学生的需求和水平编写的，加强了HMGN思政元素—人文（Humane）、极简（Minimal）、绿色（Green）、民族（National），分别对应着单元一、单元六，单元二、单元七，单元八，单元三、单元四。本书会给学习者带来潜移默化的影响，并有利于培养负责、仁爱、节约、有国际视野和中西设计文化背景的设计师。 本书注重听、说、读、写、译一体的结构，不仅有生动的配图说明，而且每个单元都有丰富的视听材料，增加了本书的趣味性和实用性。本书不仅把课文中重要的专业词汇（*）和全国大学英语四、六级考试词汇（#）进行了分类，还设计了全国大学英语四、六级考试题型的练习题，有助于学生进行复习与熟练掌握。 在此，深深感谢我所在的浙江科技学院的领导、同事和学生。浙江科技学院艺术学院的老师和学生为这本书提供了非常好的学习主题和建议。特别感谢朱吉梅教授在百忙之中审核本书的初稿并给予修改意见。感谢王金生教授为本书特别编写了写作技巧。感谢商颖、何小聪和吴青等为本书的编写付出辛勤的劳动。希望本书为艺术设计类专业的学生提供更广的学习思路。 编　者

Contents Reading and Writing Section Unit 1　Design Ethics 3 Part 1　Design for Survival and Survival through Design: What Can We Do? 3 Pre-reading Activities 3 Post-reading Activities 8 Part 2 Design for Personal Needs 10 Part 3 Confucian Design Ethics 13 Part 4 Writing Skill 16 Unit 2　Bauhaus 20 Part 1 The History of Bauhaus 20 Pre-reading Activities 20 Post-reading Activities 26 Part 2 Bauhaus at the Barbican: Art as Life 27 Part 3 Water Gropius and His Masterpieces 31 Part 4 Writing Skill 32 Unit 3　Chinese Traditional Arts and Crafts 34 Part 1 Paper cutting 34 Pre-reading Activities 34 Post-reading Activities 39 Part 2 Embroidery 40 Part 3 Kite 44 Part 4 Writing Skill 45 Unit 4　Animation and Cartoon 48 Part 1 Animation 48 Pre-reading Activities 48 Post-reading Activities 55 Part 2 Cartoon 56 Part 3 Sustainable Development Strategy of Chinese Animation Industry 59 Part 4 Writing Skill 60 Unit 5　Stories of Designers 65 Part 1 Raymond Loewy—the Man Who Streamlined the Sales-Curve 65 Pre-reading Activities 65 Post-reading Activities 70 Part 2 Fashion Queen—Coco Chanel 72 Part 3 Shigeo Fukuda, Japan 76 Part 4 Writing Skill 78 Unit 6　Design Management 82 Part 1 What is Design Management? 82 Pre-reading Activities 82 Post-reading Activities 86 Part 2 Why is Design Management Important? 88 Part 3 Why is Design Management Important?② 90 Part 4 Writing Skill 92 Unit 7 Contemporary Japanese Design 96 Part 1 Contemporary Japanese Design 96 Pre-reading Activities 96 Post-reading Activities 102 Part 2 Hayao Miyazaki As Animator 104 Part 3 英汉对比阅读 107 Part 4 Writing Skill 108 Unit 8　Green Design 112 Part 1 Sustainable Design 112 Pre-reading Activities 112 Post-reading Activities 116 Part 2 Reading Exercises 118 Part 3 英汉对比阅读 120 Part 4 Writing Skill 122 Viewing, Listening and Speaking Section Unit 1　Design Ethics 127 Part 1 Background Information 127 Part 2 Lead In 127 Part 3 Listening Strategy—Making Predictions 128 Part 4 Listening 130 Passage 1 When Clients Ask You to Copy Another Design 130 Passage 2 Victor Papanek 131 Passage 3 The Social and Moral Responsibilities of the Designer 132 Part 5 Viewing 133 Clip 1 Dieter Rams’ Commandments 133 Clip 2 Memphis 135 Clip 3 Objects of Desire 137 Part 6 Speaking 139 Unit 2 Bauhaus 140 Part 1 Background Information 140 Part 2 Lead In 140 Part 3 Listening Strategy—Making Predictions 141 Part 4 Listening 143 Passage 1 Bauhaus 143 Passage 2 Visual Communication 144 Passage 3 A Famous Designer in Bauhaus—Wilhelm Langenfeld 145 Part 5 Viewing 147 Clip 1 Inauguration of the Bauhaus in Dessau 147 Clip 2 The Bauhaus Body Part in Dessau 149 Clip 3 Bauhaus Staff Building and Its Ending in Dessau 151 Part 6 Speaking 153 Unit 3　Chinese Traditional Arts and Crafts 154 Part 1 Background Information 154 Part 2 Lead In 154 Part 3 Listening Strategy—Making Inferences 155 Part 4 Listening 157 Long Conversation Folk Art 157 Passage 1 Longquan Celadon 158 Passage 2 Traditional Chinese Arts and Crafts in Danger 159 Part 5 Viewing 161 Clip 1 Dunhuang Art 161 Clip 2 Court Ladies Preparing Newly-Woven Silk 162 Clip 3 Qipao 164 Part 6 Speaking 165 Unit 4　Animation and Cartoon 166 Part 1 Background Information 166 Part 2 Lead In 166 Part 3 Listening Strategy—Making Inferences 167 Part 4 Listening 169 Long Conversation Cartoons 169 Passage 1 Motion 170 Passage 2 Animation Industry 171 Part 5 Viewing 173 Clip 1 The films of Pixar Animation Studios 173 Clip 2 China International Cartoon and Animation Festival 173 Clip 3 Squash and Stretch 175 Part 6 Speaking 176 Unit 5　Stories of Designers 177 Part 1 Background Information 177 Part 2 Lead In 177 Part 3 Listening Strategy—Taking Notes 177 Part 4 Listening 178 Long Conversation Graphic Design 178 Passage 1 Famous Interior Designers 179 Passage 2 Fashion Queen—Coco Chanel 181 Part 5 Viewing 182 Clip 1 Tom Ford Has Many Talents 182 Clip 2 Ieoh Ming Pei and the Louvre 183 Clip 3 Hartmut Esslinger’s Advice for Designers 185 Part 6 Speaking 186 Unit 6　Design Management 187 Part 1 Background Information 187 Part 2 Lead In 187 Part 3 Listening Strategy—Taking Notes 188 Part 4 Listening 188 Passage 1 Educating for the Future 188 Passage 2 Design Management Students Work to Empower the Craft Industry in Ecuador 190 Passage 3 Design Department Manager: Job Description and Duties 192 Part 5 Viewing 193 Clip 1 Design Thinking 193 Clip 2 Hasso Plattner Institute of Design 195 Clip 3 Desire Path 197 Part 6 Speaking 197 Unit 7　Contemporary Japanese Design 198 Part 1 Background Information 198 Part 2 Lead In 198 Part 3 Listening Strategy—Memorizing Better 199 Part 4 Listening 200 Passage 1 The Japanese Rock Garden 200 Passage 2 Yayoi Kusama 201 Passage 3 Kimono 203 Part 5 Viewing 205 Clip 1 MUJI 205 Clip 2 A Tea Bowl 206 Clip 3 Ikebana 207 Part 6 Speaking 209 Unit 8　Green Design 210 Part 1 Background Information 210 Part 2 Lead In 210 Part 3 Listening Strategy—Structure of English News Report 211 Part 4 Listening 211 Passage 1 What is Green Architecture? 211 Passage 2 Design Plays an Important Role in Life and Economy 212 Passage 3 The January Fashion Show: Future Fashion 214 Part 5 Viewing 216 Clip 1 Designers Set Sights on Social Responsibility 216 Clip 2 Fashion School Adopts Environmental Textiles 218 Clip 3 Eco Design Fair Offers Green Ideas 219 Part 6 Speaking 221