产品经理修炼之路"
《产品经理修炼之路》立足于作者团队十余年的真实职业经历，讲述了产品经理的入门方法、转行历程、适应过程、职场进阶、自我突破等话题，通过自身的故事，为整个行业的未来从业者抛砖引玉，提供从事产品经理的宝贵经验。同时，书中还提炼了每位作者在不同阶段的锦囊，总结了职场发展的方法，帮助不同阶段的读者获取适合自己的职场突破方法论。
回看发展历史，中国互联网不知不觉已经走过了近 30 个年头，30 年对于一个行业来说并不算很长的时间，但是因为互联网的本质就是连接，所以在短短的 30 年间，它让整个市场都发生了巨变。
在这 30 年里，互联网的发展几乎没有分秒停顿，它的强势发展，以及其中蕴含着的巨大商机，无疑都成功地吸引着很多人涌入这个行业。
在互联网的背后，有这样一群人，他们利用自己的聪明才智将物理世界的需求转化为数字世界的产品语言，构建出一个又一个的App，改变着全人类的生活习惯，这群人就是互联网产品经理。
具体而言，产品经理（Product Manager）是企业中专门负责产品管理的职位，负责市场调查并根据市场及用户的需求，选择产品业务模式，确定产品开发功能，并根据产品的生命周期，协调研发、营销、运营等，确定和组织实施相应的产品发展策略，从而引导产品不断地往正确的方向发展，让产品变得更加完美。
可以看到，产品经理所从事的工作对整个互联网发展方向有着重要的意义，互联网产品是当今社会发展的重要支撑，一名优秀的产品经理所设计和开发出的软件产品，不仅仅能带来商业价值，更能够为整个社会带来便利。
不夸张地讲，在过去这些年互联网的发展中，产品经理无疑是重要的赶潮者之一，甚至一些关键的产品经理更成为互联网潮汐的牵动者。因此产品经理人的职业生涯，无疑也是中国互联网发展的写实画像。
产品经理在外人看来似乎是互联网风口的弄潮儿，但是其背后也有他们自己的酸甜苦辣，在其职业生涯中充满了各种不为人知的辛苦。
本书以半纪实的方式记录 5 位产品经理十余年一路走来的发展点滴，试图通过他们的故事，对产品经理这个岗位的工作价值与职业发展给出一些思考，并试图从侧面展示整个互联网的发展历程。
希望本书能够引起产品经理从业者的共鸣，帮助产品经理乃至互联网人规避风险、减少焦虑、笃定前行。
第1篇 踏上征途
第1章 北漂，我的转型产品岗位之路 ························································2
1.1 初找工作，毫无方向的投递 ······················································2
1.2 及时调整方向，斩获心仪的offer ···············································6
1.3 经验小结 ··············································································7
第2章 从实习生成长为一位合格的产品经理 ·············································9
2.1 我是如何走上产品这条路的 ······················································9
2.2 产品求职路上的坎坷与感悟 ·····················································10
2.3 我的第一份产品实习及两个贵人 ···············································11
2.4 秋招前必须要做的准备工作 ·····················································14
2.5 如何合理地规划自己的秋招之路 ···············································15
2.6 秋招拿到京东offer的流程及感悟 ··············································16
2.7 秋招拿到腾讯offer的流程及感悟 ··············································17
2.8 秋招拿到百度offer的流程及感悟 ··············································20
2.9 经验小结 ·············································································23
第3章 发现自己的内核 ············································································24
3.1 专注你的“战略层”做职业发展 ···············································24
3.2 步入产品经理：职业发展踩坑 ··················································25
3.3 各行各业转型产品经理 ···························································26
3.4 经验小结 ·············································································29
第4章 产品学徒的故事 ············································································30
4.1 从药物研究院辞职 ·································································30
4.2 奇怪的面试过程 ····································································33
4.3 产品学徒的辛酸和进步 ···························································34
4.4 经验小结 ·············································································35
第5章 从学生直接迈入产品经理岗位 ······················································37
5.1 我为什么选择了产品经理 ························································37
5.2 第一次产品经理面试 ·····························································38
5.3 新人产品经理的快速学习 ························································39
5.4 经验小结 ·············································································40
第2篇 修炼之路
第6章 破茧成蝶，让我成功入职互联网大厂 ···········································44
6.1 谁还不曾是个小弟 ·································································44
6.2 技术的禁锢，不合格的产品人 ··················································46
6.3 空杯心态，让我终于走出了囚笼 ···············································48
6.4 在大厂里，我是这么快速学习的 ···············································49
6.5 协同项目下的困局，如何突破 ··················································50
6.6 系统化的学习，为我带来更大的机会 ·········································52
6.7 经验小结 ·············································································54
第7章 初级产品经理最重要的事：快速成长 ···········································56
7.1 多个校招offer的抉择 ·····························································56
7.2 在百度我学到的标准化产品流程 ···············································58
7.3 在授业恩师的指导下完成项目落地 ············································60
7.4 拥抱变化，感恩有你 ······························································63
7.5 经验小结 ·············································································64
第8章 人人都可以做产品经理吗 ·····························································65
8.1 为什么选择做产品经理 ···························································65
8.2 市面上的产品经理都是多元的 ··················································66
8.3 怎么样成为优秀的产品经理 ·····················································66
8.4 经验小结 ·············································································69
第9章 修炼：经得起挫折，耐得住时间 ···················································70
9.1 从面试官视角初探产品经理修炼 ···············································70
9.2 找到产品的主人感 ·································································73
9.3 找到自己真正薄弱的位置 ························································74
9.4 理解技术基本原理 ·································································77
9.5 运用项目管理能力 ·································································79
9.6 经验小结 ·············································································80
第10章 走向独当一面的产品经理 ···························································81
10.1 我是如何成为项目负责人的 ···················································81
10.2 正式独立负责项目 ·······························································83
10.3 跳槽那点事儿 ·····································································84
10.4 职业细分诉求 ·····································································86
10.5 我的产品经理职业选择 ·························································87
10.6 产品人要去混圈子吗 ····························································90
10.7 修炼工具：个人产品资料库 ···················································91
10.8 修炼工具：业务建模能力 ·····················································93
10.9 经验小结 ···········································································94
第3篇 职业危机
第11章 创业公司的历练，我的成长与危机 ·············································96
11.1 加入创业公司，在混乱中求生存 ·············································96
11.2 快速奔跑，供应链整体技能升华 ·············································98
11.3 倦怠期的机遇，从专业路线走向管理 ·····································101
11.4 迷茫，不得不面临的十字路口危机 ········································102
11.5 经验小结 ·········································································103
第12章 第一次职业困惑以及我的思考 ··················································105
12.1 第一次跳槽的决策逻辑 ·······················································105
12.2 内推，跳槽必须重视的求职渠道 ···········································106
12.3 如何在被动局面中破茧成蝶 ·················································108
12.4 第一次职业迷茫以及自我救赎 ···············································110
12.5 战略级项目的操盘流程 ························································112
12.6 工作五年后该如何凤凰涅槃 ··················································114
12.7 经验小结 ··········································································114
第13章 产品经理的工作流程 ·································································116
13.1 工作的固定流程 ·································································116
13.2 洞察真实的需求 ·································································116
13.3 开发实现 ··········································································118
13.4 经验小结 ··········································································119
第14章 正视产品生涯中的危机 ·····························································120
14.1 深度思考 ·········································································120
14.2 大环境的危机 ···································································121
14.3 35岁的大龄危机 ·······························································122
14.4 经验小结 ·········································································124
第15章 产品经理的职业危机 ·································································125
15.1 工作熟练后的职业倦怠出现 ·················································125
15.2 第一次遭遇裁员 ································································126
15.3 经验小结 ·········································································127
第4篇 职业破局
第16章 两次心态升华，助我突破 35 岁危机 ·········································130
16.1 与其终日迷茫，不如做点什么 ··············································130
16.2 繁华落幕，迈向新征程 ·······················································131
16.3 高开的起点，低走的结局 ······························································131
16.4 再次突破自我，直面35岁危机 ·············································132
16.5 经验小结 ·········································································135
第17章 摆脱迷茫，工作5～10年后如何不断向上突破························137
17.1 选大公司还是小公司的“时机”逻辑 ·····································137
17.2 新业务的整体规划逻辑 ·······················································139
17.3 新业务产品体系搭建以及落地 ··············································141
17.4 新业务运营体系搭建以及落地 ··············································143
17.5 经验小结 ·········································································146
第18章 从产品经理到CEO ···································································147
18.1 需求调研：创业方向在哪里 ·················································148
18.2 竞品调研：让创业更稳 ·······················································150
18.3 产品设计：具象功能 ··························································151
18.4 业务管理：管理后台 ··························································152
18.5 优化迭代：为业务做减法 ····················································155
18.6 设计北极星指标 ································································156
18.7 做好产品生命周期判断 ·······················································156
18.8 经验小结 ·········································································159
第19章 每次突破都是新台阶 ·································································160
19.1 突破“团战”软实力 ··························································160
19.2 突破决策能力瓶颈 ·····························································163
19.3 经验小结 ·········································································165
第20章 突围，迈向高阶产品经理 ·························································166
20.1 意外走上管理岗 ································································166
20.2 反思职场机遇 ···································································168
20.3 我如何管理产品线 ·····························································169
20.4 成为面试官后看产品能力模型 ··············································170
20.5 临近35岁的职业危机 ·························································172
20.6 我去专家岗还是管理岗 ·······················································174
20.7 经验小结 ·········································································175
结语 ··········································································································176
《产品经理修炼之路》适合择业阶段的毕业生，初阶、中阶、高阶产品经理，以及互联网行业从业者阅读。
"刘天
本书主人公三爷。
京都大学访问学者，10年新零售数字化产品专家，著有《中台产品经理》系列、《高阶产品经理必修课》等书，MBA特约讲师，多届峰会特邀演讲嘉宾，公众号：三爷茶馆。
张晋壹
本书主人公Kevin。
PMTalk发起人，香港理工大学硕士，8年+产品总监，36Kr特邀作者，腾讯课堂讲师，阿里设计协会作者。《迭代：社区产品设计和商业模式的七步策略》《产品之光：从0到1教你做产品经理》《用户心径》作者，公众号：Kevin改变世界的点滴。
罗静
本书主人公木笔。
供应链畅销书《实战供应链》作者，人人都是产品经理专栏作家，专注于供应链和B端领域，从0到1主导过多个十亿级以上的项目，公众号：供应链产品笔记。
薛松
本书主人公薛老板。
原百度、京东资深产品经理，《产品经理求职面试笔记》作者，目前专注于AI、AIGC、新能源等职业教育赛道，公众号：薛老板产品派。
赵世哲
本书主人公赵老师。
前京东高级产品经理，现负责墨刀/亿图的交易变现系统。已出版书籍《To B产品之美》《后端产品经理宝典》。专注电商、SaaS、医疗领域，公众号：产品参赵。"
