本书严格按照教育部关于“加强国民素质教育”的要求，结合大学生演讲与口才训练，系统介绍了以下内容：演讲者素质修养、有声语言、态势语言、命题演讲、即兴演讲、社交口才、求职口才。本书还通过系列的拓展训练，帮助读者在掌握基本理论的同时提高实际应用能力。

本书力求严谨，注重与时俱进，具有知识系统、内容丰富、贴近实际、实操性强等特点，因此既可以作为普通高等院校及各类职业院校学生演讲与口才训练的**教材，也可以用于演艺、电商网络等企业员工培训，并可以为从事文化创意创业的大学生提供必备的学习指导。

前 言

随着经济的快速发展，各种各样的商务交往、商务合作、文化交流日趋频繁，演讲与

口才，多指敢说、能说、会说、巧说，已逐渐成为有效沟通与合作的重要手段。

一个人的成功，不仅取决于知识储备，也取决于表达、沟通等综合能力，即发表自己

的意见和激发他人沟通欲望的能力。语言是一种工具，它使我们的意愿和思想得到交流，

演讲不仅是获取信息的重要途径，也是加强联系的有效手段，出色的演讲口才可使熟识的

人情更浓，使陌生人产生联系，使有分歧的人相互理解。

演讲与口才是一门艺术，也是逐渐被人们重视的新兴课程，这门课程已被越来越多的

本科院校纳入教学计划。随着时代的进步和社会文明的发展，演讲与口才越来越成为现代

人适应社会发展的一项重要能力。演讲与口才训练是许多高校素质教育的必修课程，也是

当代大学生必须掌握的技能。当今社会，一个人的表达、沟通能力，越来越成为考查个人

综合能力的重要标准。

本书作为大学生素质教育的特色教材，以《国家中长期教育改革和发展规划纲要

（2010—2020年）》为指导，坚持科学发展观，严格按照国家教育部关于“加强国民素质教育”

的要求而编写。本书的出版对加强大学生演讲与口才训练，提高就业、创业竞争力具有积

极作用和重要意义。

本书共八章，立足大学生的人生长远规划，以大学生综合素质与能力培养为主线，能

够有力配合国家正在实施的大学生就业、创新创业工程。本书系统介绍了以下内容：演讲

者素质修养、语言发声、态势语言、命题演讲、即兴演讲、社交口才、求职口才，每章后

配有专门的拓展与应用内容，以提高读者的实际应用能力。

由于本书融入了演讲与口才最新的实践教学理念，力求严谨，注重与时俱进，具有知

识系统、内容丰富、贴近实际、实操性强等特点，因此既可以作为普通高等院校及各类职

业院校学生“演讲与口才”课程的首选教材，也可以用于演艺、电商网络等企业员工培训，

并可以为从事文化创意创业的大学生提供必备的学习指导。

本书由李大军统筹策划并具体组织编写；赵妍和魏蓓任主编，赵妍统改稿；俞巧珍、

王洋任副主编；张美云教授任主审。作者编写分工如下：牟惟仲（序言），王洋（第一章），

王锐（第二章、第四章），俞巧珍（第三章、第六章），魏蓓（第五章、附录），赵妍（第

七章、第八章）；李晓新（文字修改、版式调整、制作教学课件）。

在编著过程中，我们参阅了大量有关演讲与口才训练的最新书刊、网站资料，以及国



VI

演讲与口才实训教程

家教育部、语言文字工作委员会颁布实施的各项管理规定，并得到有关专家的具体指导，

在此一并致谢。为配合教学，本书配有电子课件，读者可以从清华大学出版社网站（www.

tup.com.cn）免费下载使用。因作者水平有限，书中难免存在疏漏和不足，恳请读者批

评指正。

编者

2021年8月



目 录

第一章 绪论···············································································001

第一节 演讲知识概说 ·····································································001

第二节 口才基本知识概说 ·······························································011

第三节 演讲与口才的关系 ·······························································015

第二章 演讲者的素质修养 ····························································019

第一节 演讲者心理素质的培养 ·························································019

第二节 演讲者思想道德与文化素质的培养 ··········································025

第三章 演讲语言发声训练 ····························································033

第一节 普通话概说 ········································································034

第二节 普通话的声母发音 ·······························································035

第三节 普通话的韵母发音 ·······························································037

第四节 普通话的声调 ·····································································040

第五节 语调训练 ···········································································041

第四章 态势语言训练 ··································································051

第一节 形体语言的运用 ··································································052

第二节 手势动作 ···········································································053

第三节 表情语的应用 ·····································································057

第四节 空间和距离 ········································································060

第五章 命题演讲训练 ··································································067

第一节 命题演讲概说 ·····································································067

第二节 演讲稿的撰写 ·····································································073



VIII

演讲与口才实训教程

第六章 即兴演讲训练 ··································································099

第一节 即兴演讲概说 ·····································································099

第二节 即兴演讲技巧 ·····································································103

第七章 社交口才训练 ···································································116

第一节 社交口才概说 ·····································································116

第二节 拜访、接待和电话沟通的语言艺术 ··········································119

第三节 交谈的语言艺术 ··································································124

第四节 赞美与批评的语言艺术 ·························································129

第五节 劝慰与道歉的语言艺术 ·························································133

第六节 拒绝与应对的语言艺术 ·························································137

第八章 求职口才训练 ··································································143

第一节 求职口才概述 ·····································································143

第二节 介绍的语言艺术 ··································································146

第三节 面试的语言艺术 ··································································151

附录1 教育部 国家语言文字工作委员会关于印发《普通话水平测试大纲》

 的通知············································································174

附录2 教育部 国家语言文字工作委员会关于印发《国家通用语言文字普及

 攻坚工程实施方案》的通知 ················································179

参考文献·····················································································184



本书提供课件等配套教学资源

王洋：西南交通大学教师、副研究员，性别：男、年龄：39、专业：传媒播音、学历：中国传媒大学硕士研究生，研究领域：传媒播音，讲授《节目主持人概论》、《播音发声学基础》、《非线性编辑》等多门课程。国家级普通话测试员、长期从事语言表达及声音训练课程的教学工作，教学经验丰富、承担电视编导播音主持专业方面的科研和教学任务，先后在哈尔滨人民广播电台、秦皇岛广播电台兼职节目主持工作，获得国家级奖项。研究成果：主编《语言表达技巧与声音训练》、《演讲与口才训练》，参编《广告文案》、《广告学概论》（清华大学出版社），在国家级及省级刊物公开发表多篇论文。