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国际商务谈判(第三版)(新视界商务英语系列教材)

国际商务谈判(第三版)(新视界商务英语系列教材)"

作者:刘白玉刘夏青孙明玉余慕鸿
ISBN:978-7-300-29374-5
定价:¥38
字数:200千字
页数:
出版时间:2021-04-30
开本:
版次:3-2
装帧:
出版社:中国人民大学出版社
简介

本书共分八章,分别从国际商务谈判基本理论、谈判人员的素质、谈判环节、 谈判策略和技巧、谈判类型、语言与非语言沟通技巧、谈判礼仪和跨文化谈判等方面进行了详述。修订版将根据最新世界政治、经济形势的变化增加以下内容:1.增加中国文化元素:每章增加一个优秀中国文化元素,中英文对照,让学生学习并向世界传播优秀中国文化。2.增加中国企业成功案例:每章增加一个优秀中国企业案例,让学生了解中国企业的成功。3.增加新谈判理论:如国际情景理论。

前言

目录

                                                   章节目录:
Chapter 01 Basic Theories for International Business Negotiation
 Section A Understanding International Business Negotiation
 Section B A Negotiation Aching to Find Way Out  
 Background Information
 Words and Expressions
 Situational Dialogue in Negotiation
 Chinese Case
 Chinese Culture  
 Exercises
Chapter 02  Staffing Negotiation Teams
 Section A Basic Principles That Make You a Smart Negotiator
 Section B What Determines the Success in Multiparty Negotiation  
 Background Information
 Words and Expressions
 Situational Dialogue in Negotiation
 Chinese Case
 Chinese Culture  
 Exercises
Chapter 03 Phases of International Business Negotiation
 Section A A Typical Negotiation on Sale with the Chinese
 Section B How to Negotiate Price for Sales
 Background Information
 Words and Expressions
 Situational Dialogue in Negotiation
 Chinese Case
 Chinese Culture
 Exercises
Chapter 04 Negotiation Strategy and Tactics
 Section A What Strategy and Tactics to Choose?
 Section B Negotiation Strategy and Tactics in Practice  
 Background Information
 Words and Expressions
 Situational Dialogue in Negotiation
 Chinese Case
 Chinese Culture  
 Exercises
Chapter 05 Types of International Business Negotiation
 Section A Types of International Business Negotiation
 Section B Long Live Price Negotiations
 Background Information
 Words and Expressions
 Situational Dialogue in Negotiation
 Chinese Case
 Chinese Culture
 Exercises
Chapter 06  Verbal and Nonverbal Communication Skills  
 Section A Understanding Verbal and Nonverbal Communication
 Section B A Smart Car Seller
 Background Information
 Words and Expressions
 Situational Dialogue in Negotiation
 Chinese Case
 Chinese Culture
 Exercises
Chapter 07 International Business Negotiation Etiquette
 Section A Business Negotiation Etiquette
 Section B McDonald’s Secret Weapon to Change Disadvantages into Advantages
 Background Information
 Words and Expressions
 Situational Dialogue in Negotiation
 Chinese Case
 Chinese Culture  
 Exercises
Chapter 08 Cross-Cultural Business Negotiation
 Section A Forewarned Is Forearmed
 Section B Building Trust Before Heading to the Table with Japanese
 Background Information
 Words and Expressions
 Situational Dialogue in Negotiation
 Chinese Case
 Chinese Culture
 Exercises
Further Reading  
References                                                

作者简介

刘白玉,山东工商学院外国语学院教授院长,从事国际贸易及翻译18年,出访过英国、美国、加拿大等30多个国家。兼任中国国际贸易学会国际商务英语研究会副理事长、山东省对外经济学会国际商务英语专业委员会会长,中国跨境电商联盟理事长,中国高校国际人才联盟理事长,山东大学、中国海洋大学兼职硕导,曲阜师范大学、临沂大学等15所大学特聘教授,山东省社科规划项目评审专家。共在《中国翻译》《中国科技翻译》《上海翻译》等期刊发表论文98篇,出版专著、译著及主编教材73部,主持省级等课题16项,在全国及省级学术会议做主旨发言15次。主讲《高级英语》《国际贸易实务》《国际商务谈判》等31门课,23次获得教学、科研奖励。

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