管理>工商管理
国际商务(英文版·第9版)(国际商务经典教材;教育部经济管理类双语教学课程教材)

国际商务(英文版·第9版)(国际商务经典教材;教育部经济管理类双语教学课程教材)"

作者:查尔斯·希尔
ISBN:978-7-300-17578-2
定价:¥59
字数:906千字
页数:
出版时间:2013-06-30
开本:16
版次:1-8
装帧:平装
出版社:中国人民大学出版社
简介

这是一本英文删减教材。原著是国际商务领域的一本权威教材,自1994年问世以来,八次修订再版,备受世界各国高校师生和商务人士的好评。本书非常适合作为我国本科教育的双语教材,也可用作研究生、MBA教材,还可作为跨国企业及涉外企业商务人士的参考书。

前言

目录

前言
第1篇 引言和概论
第1章 全球化
第2篇 国家差异
第2章 政治经济中的国家差异
第3章 政治经济与经济发展
第4章 文化的差异
第5章 国际商务伦理
第3篇 国际贸易与投资环境
第6章 国际贸易理论
第7章 国际贸易中的政治经济
第8章 外国直接投资
第9章 区域经济一体化
第4篇 全球货币制度
第10章 外汇市场
第11章 国际货币体系
第12章 全球资本市场
第5篇 国际企业的战略与组织结构
第13章 国际企业的战略
第14章 国际企业的组织
第15章 进入战略与战略联盟
第6篇 国际商务运营
第16章 出口、进口与对等贸易
第17章 全球生产、外包与物流
第18章 全球营销与研发
第19章 全球人力资源管理
第20章 国际企业会计与财务

brief CONTENTS
part one Introduction and Overview
Chapter 1 Globalization
part two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Political Economy and Economic Development
Chapter 4 Differences in Culture
Chapter 5 Ethics in International Business
part three The Global Trade and Investment Environment
Chapter 6 International Trade Theory
Chapter 7 The Political Economy of International Trade
Chapter 8 Foreign Direct Investment
Chapter 9 Regional Economic Integration
part four The Global Monetary System
Chapter 10 The Foreign Exchange Market
Chapter 11 The International Monetary System
Chapter 12 The Global Capital Market
part five The Strategy and Structure of International Business
Chapter 13 The Strategy of International Business
Chapter 14 The Organization of International Business
Chapter 15 Entry Strategy and Strategic Alliances
part six Business Operations
Chapter 16 Exporting, Importing, and Countertrade
Chapter 17 Global Production, Outsourcing, and Logistics
Chapter 18 Global Marketing and R&D
Chapter 19 Global Human Resource Management
Chapter 20 Accounting and Finance in the International Business

作者简介

Charles W. L. Hill is the Hughes M. Blake Professor of International Business at the
School of Business, University of Washington. Professor Hill received his Ph.D. from
the University of Manchester’s Institute of Science and Tec h nology (UMIST) in
Britain. In addition to the University of Washington, he has served on the faculties
of UMIST, Texas A&M University, and Michigan State University.

Professor Hill has published more than 50 articles in peer-reviewed academic journals,
including the Academy of Management Journal, Academy of Management Review,
Strategic Management Journal, and Organization Science. He has also published two
college texts: one on strategic management and the other on international business.
Professor Hill has served on the editorial boards of several academic journals, including
the Strategic Management Journal and Organization Science. Between 1993 and 1996 he
was consulting editor at the Academy of Management Review.

Professor Hill teaches in the MBA, Executive MBA, Management, and Ph.D. programs
at the University of Washington. He has received awards for teaching excellence
in the MBA, Executive MBA, and Management pr o grams. He has also taught customized
executive programs.

编辑推荐

作者寄语

电子资料

www.luweidong.cn

下一个