该教材以任务驱动为引领，以行业真实岗位场所为背景，以会展实际工作环节为主导，力图编写出符合时代特征、满足工学结合要求的全新会展实训教材。教材共分18个单元，内容包括：参展费用、介绍展览会、介绍展位、展品运输、展品保险、展位装饰、展位租赁、广告、展具租赁、投诉处理、展台接待、商务洽谈、价格商谈、订合同、撤展、展后联络、展览效果分析、商务信函等。

Unit 1 Costs of Attendance(参展费用)
Unit 2 Introduction to an Exhibition(介绍展览会)
Unit 3 Introducing Booth{介绍展位)
Unit 4 Exhibits Transportation{展品运输)
Unit 5 Exhibits Insurance I展品保险)
Unit 6 Booth Decorating(展位装饰)
Unit 7 Exhibition Spot Leases(展位租赁)
Unit 8 Advertising(广告)
Unit 9 Exhibition Article Leases(展具租赁)
Unit 10 Settling Complaints{投诉处理)
Unit 11 Reception atthe Booth l展台接待
Unit 12 Business Negotiations c商务洽谈)
Unit 13 Price Negotiations(价格商谈)
Unit 14 Signing the Contract(订合同)
Unit 15 Dismantling of Display Items(撤展)
Unit 16 Contacts After the Exhibition I展后联络)
Unit 17 Exhibition．Results Analysis c展览效果分析)
Unit 18 Business Letter Writing(商务信函）
References(参考文献)
Appendix(附录)

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